Wed
Aug
27
Afghanistan's 'Human Terrain'
“HTT (human terrian team) helped pinpoint the most effective medium (radio), target demographic (fifteen- to thirty-yearold men), time slot (after dark, since most Afghan men work in the fields during the day), and even specific tastes (“they love drama”). The team polled mullahs in order to craft the message for maximum impact and enlisted some of them to do the voice-overs, because non-Muslims cannot quote the Koran. And they advised psyop to drop the part of the campaign that involved handing out copies of the Koran and prayer books. “You can’t even touch the Koran if you’re not Muslim!” Tracy said, shaking her head in amazement. “It could’ve been a marketing disaster.”…