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TV ad seeks to recruit Arab-Americans to CIA »

DEARBORN, Mich. (AP) - There’s a swirl of activity in a spacious, modern kitchen as final meal preparations are made.
An older man tries to swipe a felafel off an appetizer plate but instead gets a loving hand slap from a woman. The happy, well-dressed guests move to a table full of food in a dining room adorned with Middle Eastern wall-hangings.
It’s an inviting, if idealized, dinner party scene from any Arab-American home at least that’s what the CIA seeks to convey in the first television commercial of its kind. The agency, in turn, hopes it’s an inviting message to U.S. Arabs.
“Your nation, your world,” a male voice says with a Middle Eastern accent, as the frame moves outside and pans out to show the party through a window of a gleaming, high-rise building. In seconds, the shot zooms out to an image of the U.S. from space. “They’re worth protecting.
“Careers in the CIA.”
The commercial, which the agency plans to debut on mainstream and ethnic TV stations and Web sites nationwide within the next few months, represents artistic and technological leaps for the agency. Until now, its print, broadcast and Web advertising has focused on the variety of career options and the diversity among its ranks, but the agency hasn’t used a storytelling approach to sell its message.
Daw Alwerfalli, a mechanical engineering professor at Lawrence Technological University in the Detroit suburb of Southfield, said he liked the casual approach. An added benefit and point of pride for Alwerfalli: His son, Tamer, was among the actors.
“It’s talking to anybody it shows that the CIA cares about the integrity of the family in general,” Alwerfalli said.