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Evolution's third replicator: Genes, memes, and now what? »

In all my previous work in memetics I have used the term “meme” to apply to any information that is copied between people, including stories in books, ideas embodied in new technology, websites and so on. The reason was that there seemed no way of distinguishing between “natural” human memes, such as spoken words, habits, fashions, art and religions, and what we might call “artificial” memes, such as websites and high-tech goods. So on the grounds that a false distinction is worse than none I stuck to the term “meme”. Yet an email encrypted in digital code, broken into tiny packets and beamed around the planet does seem qualitatively different from someone shaking hands and saying “Hi”. Could there be a fundamental principle lurking here? If we ask what made memes different from genes, would that help us decide what would make a new replicator different from memes?
Putting it that way makes the answer easier to see. Memes are a new kind of information - behaviours rather than DNA - copied by a new kind of machinery - brains rather than chemicals inside cells. This is a new evolutionary process because all of the three critical stages - copying, varying and selection - are done by those brains. So does the same apply to new technology?
There is a new kind of information: electronically processed binary information rather than memes. There is also a new kind of copying machinery: computers and servers rather than brains. But are all three critical stages carried out by that machinery?
We’re close. We may even be right on the cusp. Think of programs that write original poetry or cobble together new student essays, or programs that store information about your shopping preferences and suggest books or clothes you might like next. They may be limited in scope, dependent on human input and send their output to human brains, but they copy, select and recombine the information they handle.
Memes work differently from genes, and digital information works differently from memes, but some general principles apply to them all. The accelerating expansion, the increasing complexity, and the improving interconnectivity of all three are signs that the same fundamental design process is driving them all. Road networks look like vascular systems, and both look like computer networks, because interconnected systems outcompete isolated systems. The internet connects billions of computers in trillions of ways, just as a human brain connects billions of neurons in trillions of ways. Their uncanny resemblance is because they are doing a similar job.
So where do we go from here? We humans were vehicles for the first replicator and copying machinery for the second. What will we be for the third? For now we seem to have handed over most of the storage and copying duties to our new machines, but we still do much of the selection, which is why the web is so full of sex, drugs, food, music and entertainment. But the balance is shifting.
Last year Google announced that the web had passed the trillion mark, with more than 1,000,000,000,000 unique URLs. Many countries now have nearly as many computers as people, and if you count phones and other connected gadgets they far outnumber people. Even if we all spent all day reading this stuff it would expand faster than we could keep up.
Billions of years ago, free-living bacteria are thought to have become incorporated into living cells as energy-providing mitochondria. Both sides benefited from the deal. Perhaps the same is happening to us now. The growing web of machines we let loose needs us to run the power stations, build the factories that make the computers, and repair things when they go wrong - and will do for some time yet. In return we get entertainment, tedious tasks done for us, facts at the click of a mouse and as much communication as we can ask for. It’s a deal we are not likely to turn down.
Yet this shift to a new replicator may be a dangerous tipping point. Our ancestors could have killed themselves off with their large brains and dangerous memes, but they pulled through. This time the danger is to the whole planet. Gadgets like phones and PCs are already using 15 per cent of household power and rising (New Scientist, 23 May, p 17); the web is using over 5 per cent of the world’s entire power and rising. We blame ourselves for climate change and resource depletion, but perhaps we should blame this new evolutionary process that is greedy, selfish and utterly blind to the consequences of its own expansion. We at least have the advantage that we can understand what is happening. That must be the first step towards working out what, if anything, to do about it.