- …if science can identify techniques for reliably producing psychic abilities (termed “psi”) then PR executives will soon be pumping millions into pumping adverts directly into our minds. Forget the television, tube trains and pub toilets, we’ll have adverts (or perhaps “psiverts”) sneaking rudely into our subconscious and marauding around our dreamscapes at all times of night and day. We won’t even have to open our ears or eyes to be lured in by the latest product we probably don’t need. As a parapsychologist this is one of the annoying possibilities I’ll have to take responsibility for, if and when my research field starts producing practical commercial applications, but what’s the real likelihood of this?
